What is AyaCraft ?
“AyaCraft™ is a small soft square piece made of felt. Anyone can play with it in the very simple connect method that allows the creation of various fascinating works, not only 2D but also 3D! Twist, fold, bend, connect, build, craft – possibilities are endless. AyaCraft™ offers hours of skill crafting play for children, adults, and seniors. Playing with AyaCraft™ puzzles improves children’s abilities, especially creativity, dexterity, and imagination.
Inspiration for connecting methods
Around 2000 At the very beginning, I was inspired by “Tezuna Knot” a decorative cutting used in Japanese cooking. In this decorative cut, a flat surface suddenly changes into a three-dimensional one. I began to think of ways to expand this method.
It was in 2010 that I finalised the design image. I started building a prototype. To check the novelty of the design, I entered it in some Japanese award and won several prizes. I searched for the best materials to express this design. It was in 2016 that I found the right balance between material, production and price. Since then, the number of items has been increased and more instructions and videos on how to make them have been added.。
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How to video
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|5-26，Isuzu-cho, Ibaraki-shi, Osaka,
|The development of felt unit AyaCraft.. Planning, design and sale of various educational toys, plane puzzles, three-dimensional puzzles and hobby-related materials using AyaCraft.
|1 million yen
|Date of Establishment
|August 22, 2012
|The first f-pzl was launched. It was inspired by Tadzuna-musubi of konjac, or yam cake, knotted like a hand net.
|We received the Yokohama Quilt Weekwear Category Excellence Award.
|We received the 2011 Japan Hobby Award.
|We were selected by the Osaka Prefectural Industrial Promotion Organization for the Design Produce Industrial Promotion Project.
|f-pzl Inc. was established.
|We obtained a utility model right, trademark right, and design rights.
|We acquired five European design rights, a US trademark right, and a Chinese trademark.
|We were selected by Kyoto City for the Project Kyoto award.
|We were broadcasted nationwide on NHK’s Good Morning Japan’s TV program Machikado Information Bureau featuring use at home.
|We were adopted by the Kansai Wide Area Union Craft 14.
|We were awarded the Kids Design Award Association Chairman’s Award.
|We were selected in Osaka Product Plan.
|We released the f-pzl Vivid Colour.
|Our company was awarded the Quilt Japan Contest DMC Award.
|We launched the f-pzl Metallic Colour.
|We launched the f-pzl mini.
|We have changed our product name from f-pzl to AyaCraft for the international market.
Please feel free to contact us about AyaCraft products and activities.
We also offer consultation on event planning and new product development.
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